Digital Marketing Manager (Nicosia)
DPDMM22.
Company
Delfi Partners & Company
Department
Marketing
Employment Type
Full Time
- Reporting to the Senior Management of the Group and heading the planning, development, implementation and overall monitoring of the Group’s Digital Marketing Strategy
- Lead a team of professionals and support their career advancement within the company
- Oversee the planning and implementation of Paid and Organic Social Media campaigns
- Support the development of clear and compelling communication strategies that deliver on business goalsand are concrete across all marketing touchpoints
- Deeply steep yourself in our brand, product roadmap, target, competitive landscape, and the real estate market, identifying concrete opportunities through research
- Lead full funnel strategy for paid social marketing campaigns, optimize performance based on cost-per and return on investment targets, and build strategic testing roadmaps
- Provide consultation on paid and owned channel strategies, working with analytics teams to build models of the business impacts and contributions of those channels
- Regularly present performance insights and project plan updates, prioritizing and assessing tradeoffs when necessary
- Maintain a dashboard to track impact of various campaigns and adopt a data-driven mindset towards audience building campaigns
- Responsible for digital marketing budget and building compelling business proposal for future investment
- Understand rules, regulations, and data ecosystems related to paid marketing and solve issues when they arise
- Define KPIs, measurement, analytics and reporting methods to measure success
- Bachelor’s degree in Advertising / Public Relations / Digital Marketing /Media / Business
- Master’s degree and /or any relevant Certifications will be considered as an advantage
- A minimum of 4 years of working experience in Social Media Marketing with proven track record in delivering strong organic growth, user acquisition, curating content and delivering social engagement
- Team player, results driven and self-motivated
- Excellent written communication and copywriting skills
- Strong knowledge of analytical tools, including web analytics, and ability to interpret data to drive strategic business decisions
- Creative, positive, outside the box thinker who likes to take initiative